Hot off the press! WOMMA just released a new study in partnership with PQ Media. It's a forecast study that provides an in-depth perspective on the state of the industry, spending levels and key players. I am printing (all 100+ pages) as we speak. The take away is that the industry has been growing at incredible speed despite the recession. Many brands have shifted dollars from traditional marketing channels to word of mouth. CPG companies have the lead in spending, but automotive, financial and b-to-b players follow suit. The report includes 40+ case studies. Definitely worth reading.
Here is a link to the press release, which includes top level findings. To purchase a full copy of the report, click here.