Emerging trend: Apple is bringing location-based targeting
to music audiences, moving to buy Dr. Dre’s Beats electronics business.
Implication: Apple will extend its ad network and iBeacon
service to Beats streaming service to Beats streaming service, which predicts
what type of music users may like based on their location.
Action: Line up to target heavy data users who will pay
extra for streaming music and other entertainment content.
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